In today’s cybersecurity landscape, two things have become top protection priority. Foremost is the organizational data that must be safeguarded at all costs. Should that data fall prey to ransomware, corruption, or other significant loss, that business could simply cease to meaningfully exist until the emergency is rectified.  

However, aside from the direct cost of a cybersecurity attack itself (such as the loss of revenue due to downtime), another major price can be paid: customer trust. 

When any organization suffers a public data breach, even if they recover well, the brand could have been dealt a lethal blow in customer loyalty and future viability. Once that trust is lost, it can take years to recover, and companies will have to devote extensive resources to over-compensating for its past vulnerabilities. 

This makes customer trust one of the most valuable currencies an organization must invest in. To optimize this trust, security measures must be upfront and effective—and a business must quickly adopt a zero-trust strategy for data access. Because one compromised device or user can expose a whole organizational network to permanent damage, the business must take every single user relationship into account and scrutinize it as a potential threat. 

A zero-trust approach is essential for organizations that want to reduce risk across the board while still enabling infrastructure expansion and scalable growth via cloud-based apps and modernized systems. 

Interested in learning how you can successfully adopt a zero-trust strategy in your business? Contact Taos today to talk with one of our cybersecurity experts.